Projects Overview
For the GREENLINE brand, our objective was to design an identity that highlights the brand’s dedication to natural, plant-based solutions for hair care.
This clean and sophisticated aesthetic reflects the purity and effectiveness of the product, appealing to consumers who prioritize health, nature, and gentle care.
Logo and Typography: The minimalist, modern logo emphasizes clarity and elegance. The bold, uppercase font used for “GREENLINE” con`veys a sense of trust and premium quality, while the simplicity of the design complements the brand’s natural focus.
Color Palette: The primary color, a refreshing pastel green, is inspired by nature and plant life, enhancing the brand’s connection to natural elements. This soft hue is gentle on the eyes, reinforcing the product’s gentle, nourishing qualities.
Visual Imagery: The product photography incorporates subtle elements of nature, such as leaves and water droplets, to reflect the organic ingredients. This imagery brings out the product’s essence, suggesting a connection to plant-based, safe, and effective hair care solutions.
Color Palette: The primary color, a refreshing pastel green, is inspired by nature and plant life, enhancing the brand’s connection to natural elements. This soft hue is gentle on the eyes, reinforcing the product’s gentle, nourishing qualities.
Visual Imagery: The product photography incorporates subtle elements of nature, such as leaves and water droplets, to reflect the organic ingredients. This imagery brings out the product’s essence, suggesting a connection to plant-based, safe, and effective hair care solutions.
Projects Solution
Packaging Design: The packaging is designed to be visually appealing while emphasizing the product’s natural origins. The frosted glass bottle with a soft green cap provides a clean, luxurious look, aligning with the brand’s high-quality and eco-conscious values.
Message: Key phrases like “Focus on Plant Extracts” and “Nature & Safe” are displayed prominently to communicate the brand’s commitment to using pure, safe, and plant-based ingredients. This reinforces the GREENLINE promise of delivering gentle, effective care without harsh chemicals.
