Projects Overview
Beyond East is an e-commerce clothing brand specializing in Pakistani-style fashion for men and women,
focusing on ready-made and unstitched fabrics. The website needs to provide a seamless
visually appealing shopping experience, catering to various collections such as Lawn, Pret, and Western wear.
Challenges & Constraints
The primary challenge is balancing a visually rich interface with high functionality
ensuring smooth performance across devices without compromising on speed.
Additionally, integrating secure payment gatewaysand a straight forward
product categorization system for an extensive inventory is critical to
enhance user trust and shopping ease. High traffic during sales also requires reliable backend infrastructure.
