Option 01
DIY Website Builder
Wix, Squarespace, or a free template you found online
Templated and Generic
Identical to thousands of other sites. No brand identity, no differentiation, no impression on visitors.
No Search Visibility
Bloated code, broken meta structure, and zero keyword architecture. Search engines cannot rank what they cannot read.
Slow Load Times by Default
Builder platforms inject unnecessary scripts on every page. Lighthouse scores in the 40s are standard. Visitors leave.
Responsive but Broken
Auto-responsive is not mobile-first. Layouts collapse, tap targets disappear, and CTAs get cut off on smaller screens.
You Own Nothing
Cancel the subscription and the site vanishes. Your content, your domain history, your SEO authority, all gone.
