Targeting
Data-Driven Targeting
Campaigns were aimed at the audiences most likely to need SLD's services, turning ad spend into relevant, qualified reach.
Case Study
SLD Social Growth
SLD supports expectant mothers, newborns, and their families. With low activity and limited engagement across their social platforms, they partnered with HK Tech Hub to turn quiet pages into a real source of inquiries, event sign-ups, and brand visibility.
Core Services
Paid Social Advertising
Targeted Facebook and Instagram campaigns built to reach expectant families actively searching for support.
Event Campaigns
Event-based promotional ads that turned interest into real sign-ups for SLD's programs and sessions.
Post Boosting
High-performing organic posts amplified with paid reach to extend their impact well beyond the initial audience.
Campaign Optimization
Weekly performance tracking and refinement that steadily lowered cost per result throughout the partnership.
SLD supports expectant mothers, newborns, and their families through hands-on services and community events. At the start of the partnership, their social media presence was quiet, low activity, limited engagement, and no consistent way to turn followers into real service inquiries or event sign-ups.
HK Tech Hub took over the paid advertising strategy and post boosting, while SLD continued handling their own organic content and scheduling. With strategic guidance layered on top, even that organic reach began climbing, turning a two-sided effort into one consistent growth engine across nearly 18 months of collaboration.
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People Reached on Facebook & Instagram
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Total Impressions Across Platforms
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Website Link Clicks
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Event Responses in a Single Two-Week Campaign
The Challenge
The Challenges We Solved
Low Engagement & Limited Reach
SLD's social platforms were seeing minimal activity, making it hard for expectant families to discover their services in the first place.
Minimal Event Sign-Ups
Community events and support sessions weren't converting online interest into actual registrations, leaving seats and slots unfilled.
Inconsistent Lead Flow
Without a structured paid strategy, service inquiries came in unpredictably, making it hard to plan or grow the business with confidence.
Before & After
What Changed
Social Engagement
↓ Low activity, quiet pages→↑ Consistent engagement growth
Audience Reach
↓ Limited visibility→↑ 134,462 people reached
Event Sign-Ups
↓ Minimal registrations→↑ 72 responses in one 2-week campaign
Website Traffic
↓ Inconsistent visits→↑ 10,560 website link clicks
Page Growth
↓ Slow page growth→↑ 273 new page likes (39/week avg)
Cost Efficiency
↓ Untested ad spend→↑ Decreasing cost per result over time
Our Approach
How We Did It
HK Tech Hub built a focused, data-driven paid social strategy for SLD, aligned closely with their ongoing organic content so every message stayed consistent.
0101 - Research
Audience Research & Targeting
HK Tech Hub refined SLD's targeting around the expectant mothers and families most likely to need their services, laying the groundwork before ad spend went live.
0202 - Ad Campaigns
Facebook & Instagram Ad Campaigns
Strategic paid campaigns were launched across both platforms, giving SLD a direct, consistent path to new audiences searching for support.
0303 - Events
Event-Based Promotional Ads
Dedicated campaigns for SLD's community events turned online interest into 72 event responses within a single two-week push.
0404 - Boosting
Post Boosting for Top Content
High-performing organic posts were boosted with paid reach, extending SLD's best content well beyond its original audience.
0505 - Optimization
Continuous Campaign Optimization
Campaigns were refined on an ongoing basis to steadily reduce cost per result, keeping the roughly $1,600 ad spend working harder over time.
0606 - Tracking
Performance Tracking & Weekly Refinement
Results were tracked and reviewed weekly, keeping paid campaigns aligned with SLD's organic posting for one consistent brand voice.
The Strategy
Why It Worked
For a service built on trust and care, growth had to feel just as genuine. Pairing focused paid strategy with SLD's own organic voice is what made the results compound.
Events
Event-Focused Campaigns
Dedicated event ads gave SLD a direct line from social interest to filled seats at their community sessions.
Alignment
Organic & Paid, Aligned
Working closely with SLD's own content efforts kept paid and organic messaging consistent, lifting both at once.
Optimization
Continuous Optimization
Weekly tracking and refinement kept cost per result trending down across the full 18-month partnership.