HK Tech Hub partnered with a niche e-commerce brand (Northline Express) to drive revenue growth through targeted social media campaigns and dynamic retargeting strategies. The goal: scale conversions efficiently and strengthen brand engagement.

Challenge & Constraints:

The client lacked an established social media presence and had never run paid advertising campaigns. They needed to build brand awareness, generate traffic, and activate purchases—within a lean budget and no previous internal infrastructure for social-led sales generation.

Project Solution:

HK Tech Hub developed a full-funnel strategy to help Northline Express enter the paid social space and grow their revenue through Facebook and Pinterest. We began by building a strong organic presence with consistent, value-driven content to engage their audience. Simultaneously, we launched targeted paid campaigns focused on both cold acquisition and warm retargeting, using dynamic product ads to personalize offers based on user behavior. All campaigns were closely monitored, optimized weekly, and supported with engagement tracking and performance reporting — resulting in high ROAS and a significant uplift in online purchases within just two months.

Results (Over 2 Months):