Project Overview:
Device Manufacturer, a Europe-based company, asked HK Tech Hub to establish and grow its presence in the U.S. market. Their goal was not just more sales, but trustworthy brand awareness. They wanted real visitors, engaged customers, and steady growth, not quick fixes.
Services Delivered:
To meet these goals, we executed a multi-layered strategy including:
- Constant messaging refinement and creative direction to build trust
- Organic & paid social media campaigns across Facebook, Instagram, and Amazon
- PPC advertising to target high-intent audiences
- Amazon listing optimization and marketing to tap into marketplace demand
- Content creation: blog posts, ad copy, graphics, and videos tailored to the U.S. audience
- Market & competitor research to understand U.S. buyer behavior, pricing sensitivity, and messaging preferences
The Results
Challenge & Constraints:
Before we started, the client was facing:
- Low visibility in the U.S., with most existing efforts failing to gain traction
- Content that was too generic for U.S. audiences; messaging didn’t connect with local concerns or standards
- High competition from established U.S. brands with trust and regulation credibility
- Need to deliver quick measurable results, but also sustainable growth
Strategy & Execution
HK Tech Hub implemented a full-funnel marketing strategy:
- Defined U.S. customer personas using research data and feedback: what concerns them, what language speaks to them, what motivates trust (e.g., safety, certifications)
- Built content that educates: FAQs, infographics, blog posts answering real questions, images and videos showing product use and safety
- Launched paid ad campaigns first to generate initial awareness and website traffic; tested creatives and messaging to see what resonated
- Optimized Amazon product listings: titles, backend keywords, images, and product descriptions to improve conversions and visibility
- Used hybrid strategy: organic content to build credibility + paid to amplify reach (a practice shown by recent studies to provide sustainable growth)
- Weekly reviews of data to refine ad targeting and adjust content direction
Results (Across ~18 Months):
- Total U.S. follower reach across platforms: over 31,000
- Instagram followers: +20,939
- Facebook followers: +9,732
- Facebook organic impressions: ~5.56 million
- Facebook organic clicks: ~92,743
- Website traffic from Facebook referrals: ~257,302 visits
Outcome by Service
Organic & Paid Social Media
Built a strong social presence. Thousands of followers gained. Engagement steadily increased. Organic reach lifted after paid support.
PPC & Amazon Marketing
High quality traffic. Better conversion rates. Amazon listings improved, helping the product appear more often in searches and carts.
Content & Branding
Trusted content with clarity. Storytelling around safety, benefits, and buyer concerns helped increase trust and authority.