Sundt Construction
A growing shoe brand approached HK Tech Hub for a complete website overhaul.
They needed a clean, fast, and conversion-focused platform that represented their brand quality and improved online sales performance.
The client’s existing website failed to support their expanding product line and increasing traffic.
Key issues included:
- Outdated and cluttered design
- Poor mobile experience
- Slow loading pages
- Weak product presentation
- Low conversion rate
- Ineffective navigation structure
The brand needed a modern e-commerce experience that reflected style, quality, and reliability — and helped customers buy effortlessly.
The Results
The Strategy
After launch, the brand experienced measurable improvements:
- Increased visitor engagement
- Higher conversion rate
- Significantly improved mobile experience
- Shorter time-to-purchase
- Better customer retention
- More professional brand perception
The new website positioned the company as a competitive, trustworthy footwear brand in the online market.
The Execution
HK Tech Hub worked closely with the client to redesign and rebuild their digital presence from scratch.
Our process focused on clarity, speed, and conversion-driven design.
1. UI/UX Redesign
We created a clean, product-first interface with:
- Minimal modern layouts
- High-quality product visuals
- Strong typography
- Streamlined navigation
- Mobile-first structure
2. E-Commerce Optimization
We ensured shoppers could move from browsing to checkout smoothly:
- Enhanced product pages
- Clear call-to-actions
- Trust-building elements
- Simple size/variant selection
- Smooth cart & checkout flow
3. Performance Enhancement
We optimized code, images, and structure to:
- Reduce page loading time
- Improve mobile scores
- Strengthen SEO visibility
4. Conversion-Focused Strategy
We introduced:
- Improved product filtering
- Customer-focused layouts
- Simplified purchase path
- Optimized user journey for higher sales