Local SEO Growth for a Multi-Location Moving Company.
Liberty Moving is a long-established moving service operating across multiple states. They approached HK Tech Hub with one core goal:
restore their online visibility and rebuild a strong, consistent stream of leads.
Their website had suffered from incorrect SEO implementation, causing a sharp drop in search rankings, keyword visibility, and incoming inquiries. HK Tech Hub was tasked with repairing the damage and building a stable long-term growth framework.
The Challenge
Before partnering with HK Tech Hub, Liberty Moving faced several problems:
- Their previous SEO setup had serious technical errors, especially in sitemap configuration.
- Because of the incorrect foundation, search engines were not properly indexing pages.
- The company’s service-area visibility declined across all locations.
- High-intent keywords that previously ranked well had disappeared from top positions.
- Lead generation continued to fall despite marketing efforts.
Liberty Moving needed a recovery plan that was clean, strategic, and sustainable.
Our Approach
HK Tech Hub created a phased SEO and conversion improvement roadmap specially designed for multi-location service businesses:
1. Deep Technical Audit
We performed a full diagnostic of the website, uncovering issues in sitemap generation, URL structure, internal linking, local schema, and indexing.
2. Multi-Location SEO Architecture
HK Tech Hub restructured the website to align with all service regions.
We built highly optimized pages for each target location to increase visibility in local search results.
3. On-Page Optimization
Every key service page was rewritten and optimized with proper meta tags, keyword focus, user flow, and improved readability.
4. Technical Fixes for Clean Indexing
We corrected sitemap errors, fixed crawl issues, cleaned duplicates, and ensured the entire structure became search-engine friendly.
5. Lead Conversion Enhancements
The contact flow, form placements, and CTA hierarchy were redesigned so increased traffic would convert into real leads.
6. Long-Term Optimization Cycle
Instead of quick temporary fixes, HK Tech Hub maintained a consistent month-over-month improvement strategy — reviewing rankings, updating content, and refining pages.
The Results
The Strategy
Why the Strategy Worked
- The new structure perfectly aligned with how users search for local moving services.
- Clean technical SEO allowed Google to properly index all essential pages.
- Optimized content improved relevance for each service region.
- Improved UX and lead capture systems converted traffic into actual clients.
- Continuous monitoring ensured steady growth instead of short spikes.