Sundt Construction
Nationwide Construction is a US-based commercial and industrial design-build construction firm with over 30 years of experience, providing general contracting, concrete, and asphalt services.
HKTechHub took on the SEO project to boost their online visibility, drive relevant traffic, and generate leads in competitive construction markets. The goal was to optimize the site so that when potential clients searched for “commercial construction services,” “design-build contractors,” “industrial builders,” etc., Nationwide Construction would appear among the top results.
- 25.27% increase in overall site visitors
- 132.50% boost in organic search traffic
- 750% surge in qualified online leads
- 690.92% lift in conversion rates
Sundt continues to collaborate with Thrive to further strengthen ROI and keep building on these results through customized marketing campaigns.
The Results
The Strategy
Comprehensive keyword research targeting high-intent construction phrases (e.g. commercial contractors, design-build companies).
Full on-page optimization: meta tags, headings, alt texts, schema, internal linking.
Technical SEO fixes: improved speed, mobile responsiveness, and site structure.
Content optimization: revamped service pages & created blog resources for long-tail keywords.
Local SEO & GMB: optimized citations and Google Business Profile.
Backlink building through relevant directories, industry sites, and guest posts.
The Execution
- Audit & Baseline Setup
We conducted a full SEO audit to identify technical issues (slow pages, broken links, missing tags). Then we set the baseline metrics (current traffic, ranking keywords, domain authority). - On-Page & Content Work
- Updated homepage & service pages with optimized title tags, headings, and meta descriptions using keyword mapping.
- Added a “Projects / Case Studies” section with detailed writeups of their past construction works, rich content + images.
- Created blog / resource posts aligned with their service areas (e.g. benefits of design-build, industrial construction tips) to attract organic traffic.
- Technical Fixes
- Fixed broken links and improved internal navigation.
- Compressed images, enabled caching, cleaned CSS & JS to improve page load speed.
- Implemented responsive design checks and optimized mobile usability.
- Added structured data (schema for local business, services, projects) to help search engines understand content.
- Local SEO Efforts
- Ensured consistent NAP across website & directories.
- Created or optimized Google My Business listing.
- Submitted to local construction / industry directories and built citations.
- Link Building & Outreach
- Reached out to trade magazines, local construction blogs, architecture forums for backlink opportunities.
- Published guest articles / project features linking back to NationwideConstruction.com.
- Monitoring, Reporting & Iteration
- Tracked keyword ranking improvements, organic traffic growth, user behavior, and lead form submissions.
- Monthly reports prepared for client showing progress, issues, and next steps.
- Based on data, refined content, fixed emerging issues, and expanded efforts into new keywords or pages.