Projects Overview
The branding for PANNEKO was crafted to reflect a cozy, authentic bakery experience with a touch of warmth and simplicity. Our goal was to create a visual identity that resonates with the comfort and quality of freshly baked goods..
Challenges & Constraints
Logo Design: The PANNEKO logo is bold and memorable, with a custom typeface that incorporates a subtle, bread-inspired element within the “A” to evoke the brand’s artisanal essence. This unique touch distinguishes the logo, making it both distinctive and relevant to the bakery’s core offerings.
Color Palette: We selected a warm, earthy color scheme reminiscent of freshly baked bread and comforting beverages. This palette reinforces the homely, inviting atmosphere that PANNEKO wants to provide to its customers.
Projects Solution
Visual Elements: The brand features simple yet charming illustrations, like playful cats holding a loaf of bread, adding a whimsical touch to the visual identity. This enhances the friendly and approachable feel of the brand, making it especially appealing to a broad audience.
Packaging: The packaging design is minimal and straightforward, allowing the high-quality bread and baked goods to take center stage. Natural kraft paper wrapping adds a rustic feel that complements the brand’s homemade appeal.
Through this branding, PANNEKO successfully communicates its dedication to quality, warmth, and authenticity, inviting customers to experience a moment of comfort with every bite.
