Projects Overview
HK Tech Hub partnered with a fast-growing jewelry subscription brand to scale its customer acquisition through paid advertising and conversion optimization. The objective was to increase monthly purchases, reduce cost per acquisition, and improve the overall user journey from ad click to subscription. Our approach combined performance-driven ad strategy, creative storytelling, and a streamlined, mobile-first checkout experience — all backed by robust tracking and analytics.
Challenges & Constraints
The client, a subscription-based jewelry brand, was struggling to scale paid acquisitions due to rising competition, inconsistent ad performance, and high cost per purchase. Existing campaigns lacked audience segmentation, and creatives weren’t resonating with cold traffic. Additionally, there was no unified tracking system in place, making it difficult to measure true ROI or optimize effectively.
Projects Solution
HK Tech Hub implemented a focused, data-driven strategy to scale paid subscriptions while reducing acquisition costs.
Advanced Tracking: Integrated UTM tags, Meta Pixel, and GA4 for full-funnel visibility and performance monitoring.
Funnel Audit & Strategy: Created a 30/60/90-day plan after auditing ads, funnels, and analytics.
Creative Refresh: Designed engaging video ads and social-proof-based content to boost conversions.
Smart Targeting: Built high-intent lookalikes and layered retargeting campaigns.
Landing Page Fixes: Improved trust elements, mobile checkout, and subscription clarity.
HK Tech Hub successfully scaled the brand’s paid acquisition strategy while optimizing costs and enhancing conversion paths. The project reflects our core strength: data-driven performance marketing, creative storytelling, and seamless UX enhancement — tailored to fast-moving eCommerce brands.
